What happens when Incentifit fails?

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What happens when Incentifit fails?

On December 20, 2017, Posted by , in Blog, With No Comments


The client never actually transferred his Incentifit deposit in the first place, which explains why he failed the programme. This goes to highlight the power of the Incentifit deposit.


So recently the first person ever to fail on the 10 in 30 challenge did exactly that. He failed. Or did he? Maybe Incentifit failed HIM?

How much weight did he lose? We’ll never know because he didn’t upload his final weigh in. How much money did he lose? His entire deposit – £1000. I can’t refund money without a final weigh in video to determine how much weight was lost.

To say that this was incredibly frustrating would be an understatement. I pride this programme on it’s success rate and for someone to lose their entire deposit when it could have been avoided is infuriating. Not only does it mean I’ve failed to deliver on a promise, it also messes up my stats by dropping the success rate and the average weight lost on the 10 in 30 programme. I maintain that I don’t want peoples’ deposit money. I want to earn their programme fee in return for them losing weight. I’ve spent the past 10 years trying to help people lose weight and get fit and that’s still my goal. I want 10 in 30 to be the most successful weight loss programme on the market.

It would be easy to blame him for the failure when we look at the below facts:

  • He didn’t stick to the diet plan
  • He didn’t give up alcohol
  • He didn’t stop snacking
  • He didn’t have any fast days after falling behind schedule
  • He didn’t skip meals to accelerate weight loss
  • He didn’t do the recommended workouts
  • Probably didn’t read the daily emails (I can’t be certain of this but I can’t believe he would have not done the above, whilst reading the daily emails)
  • He didn’t say to people “I can’t eat that or drink that because I’ve got money on the line and I stand to lose it if I don’t hit my target”
  • He obviously doesn’t care about losing £1000
  • Food & drink is more important to him than money
  • He’s not competitive enough
  • He took the programme at the wrong time (December)
  • He didn’t opt to purchase the 5 day extension when his final weigh in day arrived
  • He didn’t upload his final weigh in video – presumably due to shame and embarrassment

However, if that’s the case why was he allowed to do the programme in the first place? That’s a good question which I’ve just asked myself.

The truth is, he shouldn’t have been allowed to do the programme. And I have to do something to avoid this happening in the future. If people start losing their deposits I no longer have a business. Here’s what I’m doing now to prevent this from happening again:

  • People are screened before they are permitted to do the programme using the Incentifit Eligibility Quiz
  • Once people have purchased their programme, they are left to their own devices to upload their weigh in video and transfer their Incentifit deposit. They must be REALLY ready and not forced to do the programme
  • More call to actions to ensure that people are reading their daily emails
  • The added support of a Facebook group containing other people on the same programme

The first point, the screening, is the main focus here. The 10 in 30 programme is not right for everyone so I need to make sure that all participants are the kind who’ll get results from this programme. This is easy enough to do with The Incentifit Eligibility Test. Once I’ve established if they are right for the programme, the other measure will ensure that they keep on track.

This man’s deposit will be going to charity and I’ll be benefiting from the whole experience as I’ll ensure better results for all participants in the future. He’ll be banned from doing the programme again until he passes the eligibility test.

This won’t happen again. Trust me.



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